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    Commercial Benchmarks

    Market Edge’s proprietary Marketing Benchmarks and Capability databases are based on >20 years experience with category leading clients in a range of B2B and B2C industries.

    Strategic, tactical and product management marketing roles are analyzed as a function of operating profit, R&D investment and anticipated growth.  Extracts from the database compare similar business units (industries, size, profitability and growth).

    BENCHMARKS provide guidance to determine if the quantity of marketing investment is appropriate.

    I am interested in Market Edge Commercial Benchmarks

    Case Studies

    Collaborating with Market Edge accelerated our ability to connect our worldwide community of Marketers and shaped how we launch new products to drive growth for the organization.

    Breana Roides
    Senior Manager, WW Marketing Education Global Education Solutions, Johnson & Johnson

    Great group of people. Love the anecdotal information and examples from the projects you have worked on!

    VIneeth Varghese
    Sr. Global Marketing Manager, Accutome

    The program was engaging with a methodology that was easy to understand and conceptualize applications within our business.

    Christina Pike
    Marketing Analyst, Buckhorn Inc.

    The Market Edge program provides a methodology to truly develop solutions relevant to your customers needs. Even better, it provides means to determine who the right customers are

    Todd Nilsen
    Marketing Lead, MTF Biologics

    With Market Edge’s analysis and pragmatic approach, we were able to create, articulate and capture more value. Market Edge helped deliver faster growth and improved profitability for our business unit.

    Steve Medvetz
    Business Leader at W. L. Gore and Associates Inc.