Contact Market Edge

    Marketing Headcount Benchmarks

    The Market Edge Marketing Headcount Benchmarks Key Insights includes three important findings in budget pressure, marketing role priorities, and digital marketing. Download the PDF for an in-depth analysis of each finding.

    Our biennial benchmark study analyzes headcount and roles in strategic marketing, marketing communication, and product management in order to compare similar business units based on size, operating margin, R&D investment, and anticipated growth. Evaluations of specialty chemical and materials, agrochemical, and healthcare companies at the business unit level provide a specific and relevant comparison to peers.

    Market Edge’s proprietary Marketing Headcount Benchmarks and Capability Databases are based on 25 years of experience with category-leading clients in a range of B2B and B2C industries.

    Download Marketing Headcount Benchmarks Key Insights

    Market Edge proprietary Headcount Benchmarks analyze headcount by marketing role as a function of revenue, operating margin, forward growth, and R&D investment.

    Business Units are compared to other organizations operating in similar B2B markets e.g., specialty chemicals, materials.

    Higher levels of market growth or R&D investment should be supported with increased Strategic Marketing resource to ensure that new offers are aligned with target markets, applications and customer segments.

    Tactical marketing resources is strategy dependent, either:

    1. Scale up as the business grows and resource internally; or,

    2. Outsource and concentrate on supply partner (agency) management

    Product Management should generate scale efficiencies per FTE for larger Business Units, especially in low growth, low volatility markets.

     

    Are your Marketing team’s headcount and roles appropriate to deliver your organization’s strategy? Participate in Market Edge’s Headcount Benchmarking Study to know the implications for your organization.

    Your participation is confidential. Complete the form below and Market Edge will be in contact. Thank You.