The World Economic Forum (WEF) publishes their Global Risks report annually, analyzing input from ~750 experts on the likelihood and impact of 30 prevalent global risks over a 10-year time frame.
Market Edge uses the WEF reports to map these drivers into a Risk Landscape for the global economy using our core strategic marketing tools.
This is similar to the Risk Landscapes we share on client programs (Challenges, Horizons, ACE, MAE, etc.) for your specific markets.
At the global level, it is noticeable how many of the high probability / high impact drivers are related to the #agriculture and #food markets – of particular interest to many in our alumni group.
Business and market strategies need to consider and manage risk – starting with a Risk Landscapes and leading to scenario planning and appropriate risk management strategies (contingency planning, insurance, hedging, etc.).