During the program, participants will
Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
Design innovative campaigns that change customer’s perceptions and behavior
Optimize
Event Details
During the program, participants will
Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
Design innovative campaigns that change customer’s perceptions and behavior
Optimize marketing spend to appropriate communication channels, events and activities
Measure market activation effectiveness and efficiency
