KAM February 2025

Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account.  The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account.  Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts