Academy Program Type MA
october
202112octAll Day13MA&C October, TBD
Event Details
Marketing Activation for Sales is an interactive one-day program for individuals and teams responsible for turning marketing strategies into specific commercial activities, from seasonal campaigns to new product launches. Program
Event Details
Marketing Activation for Sales is an interactive one-day program for individuals and teams responsible for turning marketing strategies into specific commercial activities, from seasonal campaigns to new product launches. Program outputs include touchpoint design and creative briefs; advertisement, agency, and channel events; Campaign performance metrics, dashboards, and triggers
Time
october 12 (Tuesday) - 13 (Wednesday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
december
202116decAll Day17MA&C December, TBD
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
december 16 (Thursday) - 17 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806