Academy Program Type: MA

During the program, participants will

• Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
• Design innovative campaigns that change customer’s perceptions and behavior
• Optimize marketing spend to appropriate communication channels, events and activities
• Measure market activation effectiveness and efficiency

Marketing Activation for Sales is an interactive one-day program for individuals and teams responsible for turning marketing strategies into specific commercial activities, from seasonal campaigns to new product launches. Program outputs include touchpoint design and creative briefs; advertisement, agency, and channel events; Campaign performance metrics, dashboards, and triggers

During the program, participants will

• Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
• Design innovative campaigns that change customer’s perceptions and behavior
• Optimize marketing spend to appropriate communication channels, events and activities
• Measure market activation effectiveness and efficiency