Academy Program Type: KAM

Key Account and Channel Selling is an intensive one-day program designed for Commercial and Sales roles with responsibility for influencing the direction and growth of strategic accounts. Whether your sales are directly to target accounts or through channel partners, participants will focus on the logic and ROI of Key Account Selling, and leverage the proven strategies that improve penetration of the target’s share of wallet.

Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account.  The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account.  Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts