Market Edge Business Consultants
info@mkt-edge.com
1003 Park Place, Wilmington, DE 19806
Events by this organizer
june
202209jun(jun 9)8:00 am10(jun 10)6:00 pmVirtual EventPricing June
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
9 (Thursday) 8:00 am - 10 (Friday) 6:00 pm
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202213junAll Day15Virtual EventSMP June
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.
Time
june 13 (Monday) - 15 (Wednesday)
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202216junAll Day17Virtual EventMA&C June
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
june 16 (Thursday) - 17 (Friday)
Location
Online
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202220junAll DayVirtual EventKAM June
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Monday)
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
july
202207jul(jul 7)8:00 am08(jul 8)6:00 pmPricing July
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
7 (Thursday) 8:00 am - 8 (Friday) 6:00 pm
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.
Time
july 18 (Monday) - 20 (Wednesday)
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
july 21 (Thursday) - 22 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202225julAll DayVirtual EventKAM July
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Monday)
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
september
202208sep(sep 8)8:00 am09(sep 9)6:00 pmPricing September
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
8 (Thursday) 8:00 am - 9 (Friday) 6:00 pm
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202219sepAll Day21SMP September
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.
Time
september 19 (Monday) - 21 (Wednesday)
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202222sepAll Day23MA&C September
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
september 22 (Thursday) - 23 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Monday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
october
202206oct(oct 6)8:00 am07(oct 7)6:00 pmPricing October
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
6 (Thursday) 8:00 am - 7 (Friday) 6:00 pm
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Monday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.
Time
october 10 (Monday) - 12 (Wednesday)
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202213octAll Day14MA&C October
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
october 13 (Thursday) - 14 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806