TBD
TBD
Events at this location
april
202306aprAll Day07KAM April 2023
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
april 6 (Thursday) - 7 (Friday)
Location
TBD
Organizer
202313aprAll Day14MA&C April 2023
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
april 13 (Thursday) - 14 (Friday)
Location
TBD
Organizer
may
202325mayAll Day26KAM May 2023
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
may 25 (Thursday) - 26 (Friday)
Location
TBD
Organizer
june
202308junAll Day09MA&C June 2023
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
june 8 (Thursday) - 9 (Friday)
Location
TBD
Organizer
july
202320julAll Day21KAM July 2023
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
july 20 (Thursday) - 21 (Friday)
Location
TBD