Events at this location

During the program, participants will

• Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
• Design innovative campaigns that change customer’s perceptions and behavior
• Optimize marketing spend to appropriate communication channels, events and activities
• Measure market activation effectiveness and efficiency

During the program, participants will

• Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
• Design innovative campaigns that change customer’s perceptions and behavior
• Optimize marketing spend to appropriate communication channels, events and activities
• Measure market activation effectiveness and efficiency

Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account.  The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account.  Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts