TBD
Events at this location
july
202207jul(jul 7)8:00 am08(jul 8)6:00 pmPricing July

Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
7 (Thursday) 8:00 am - 8 (Friday) 6:00 pm
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806

Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
july 21 (Thursday) - 22 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
september
202208sep(sep 8)8:00 am09(sep 9)6:00 pmPricing September

Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
8 (Thursday) 8:00 am - 9 (Friday) 6:00 pm
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202222sepAll Day23MA&C September

Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
september 22 (Thursday) - 23 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806

Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Monday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
october
202206oct(oct 6)8:00 am07(oct 7)6:00 pmPricing October

Event Details
Pricing is for commercial leaders responsible for setting price and capturing value. During the Pricing program, participants learn the core concepts associated with price setting and value capture: Quantifying value creation from
Event Details
Pricing is for commercial leaders responsible for setting price and capturing value.
During the Pricing program, participants learn the core concepts associated with price setting and value capture:
- Quantifying value creation from the customer’s perspective
- Evaluating next best alternative competition (“in kind” and “not in kind”)
- Developing dynamic value maps to model competitive price changes
- Analyzing discount and rebate efficiency and consistency (transactional pricing analysis)
- Setting price with confidence
Participants (individuals or teams) apply the concepts to an agreed pricing challenge in their business, generating an immediate return on investment. Pricing includes the following tool box of proven, pragmatic Market Edge tools:
- Value Creation
- Value Pricing (Value Maps)
- Price Change Analysis
- Transactional Pricing
Time
6 (Thursday) 8:00 am - 7 (Friday) 6:00 pm
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806

Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Monday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202213octAll Day14MA&C October

Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
october 13 (Thursday) - 14 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806