TBD
Events at this location
july
202119jul(jul 19)9:00 am21(jul 21)5:00 pmFeaturedSMP July, TBD
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.
Time
19 (Monday) 9:00 am - 21 (Wednesday) 5:00 pm
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202122julAll Day23FeaturedMA&C July, TBD
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
july 22 (Thursday) - 23 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202123julAll DayFeaturedKAM July, TBD
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
september
202120sepAll Day22SMP Septmber, TBD
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.
Time
september 20 (Monday) - 22 (Wednesday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202123sepAll Day24MA&C September, TBD
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions and behavior Optimize
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
september 23 (Thursday) - 24 (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202124sepAll DayKAM September, TBD
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
october
202111oct(oct 11)9:00 am13(oct 13)6:00 pmSMP October, TBD
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.
Time
11 (Monday) 9:00 am - 13 (Wednesday) 6:00 pm
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202112octAll Day13MA&C October, TBD
Event Details
Marketing Activation for Sales is an interactive one-day program for individuals and teams responsible for turning marketing strategies into specific commercial activities, from seasonal campaigns to new product launches. Program
Event Details
Marketing Activation for Sales is an interactive one-day program for individuals and teams responsible for turning marketing strategies into specific commercial activities, from seasonal campaigns to new product launches. Program outputs include touchpoint design and creative briefs; advertisement, agency, and channel events; Campaign performance metrics, dashboards, and triggers
Time
october 12 (Tuesday) - 13 (Wednesday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
202115octAll DayKAM October, TBD
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge
Event Details
Key Account Management (KAM) includes the process and tools to target the right key accounts, improve share of wallet and maximize the lifetime value of the account. The Market Edge KAM process is used by clients as diverse as global account teams with > 2B USD annual sales and startups focused on penetrating a single key account. Participants apply the KAM process to their business with coaching from Market Edge Sr. Consultants and generate a forward road map for engaging and developing their target key accounts
Time
All Day (Friday)
Location
TBD
TBD
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806