Amstredam, Netherlands
Events at this location
april
20aprAll Day22SMP April, Amsterdam
Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout
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Event Details
During the program, Market Edge introduces a series of pragmatic marketing concepts with associated tools and templates. Each concept is introduced with examples similar to participant’s markets. In private breakout sessions, participant teams apply the concepts and associated tool to their business with confidential coaching. Participants will
- Learn and apply the Market Edge Strategic Marketing Process to their business
- Develop a draft Strategic Marketing Plan for their agreed target market
- Develop critical thinking and analytical skills to lead their business to improved growth and profitability
PROVEN: Over the past 20 years, the Market Edge Strategic Marketing Process has been applied by more than 1,000 Fortune 500 and mid-tier business units.
Time
april 20 (Monday) - 22 (Wednesday) EST
Location
Amstredam, Netherlands
Renaissance Amsterdam Hotel, Kattengat 1, 1012 SZ Amsterdam, Netherlands
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
Amstredam, NetherlandsRenaissance Amsterdam Hotel, Kattengat 1, 1012 SZ Amsterdam, Netherlands
23aprAll Day24MA&C April, Amsterdam
Event Details
During the program, participants will Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’ Design innovative campaigns that change customer’s perceptions
Event Details
During the program, participants will
- Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
- Design innovative campaigns that change customer’s perceptions and behavior
- Optimize marketing spend to appropriate communication channels, events and activities
- Measure market activation effectiveness and efficiency
Time
april 23 (Thursday) - 24 (Friday) EST
Location
Amstredam, Netherlands
Renaissance Amsterdam Hotel, Kattengat 1, 1012 SZ Amsterdam, Netherlands
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
Amstredam, NetherlandsRenaissance Amsterdam Hotel, Kattengat 1, 1012 SZ Amsterdam, Netherlands
24aprAll DayKAM April, Amsterdam
Event Details
Key Account and Channel Selling is an intensive one-day program designed for Commercial and Sales roles with responsibility for influencing the direction and growth of strategic accounts. Whether your sales
Event Details
Key Account and Channel Selling is an intensive one-day program designed for Commercial and Sales roles with responsibility for influencing the direction and growth of strategic accounts. Whether your sales are directly to target accounts or through channel partners, participants will focus on the logic and ROI of Key Account Selling, and leverage the proven strategies that improve penetration of the target’s share of wallet.
Time
All Day (Friday) EST
Location
Amstredam, Netherlands
Renaissance Amsterdam Hotel, Kattengat 1, 1012 SZ Amsterdam, Netherlands
Organizer
Market EdgeMarket Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806
Amstredam, NetherlandsRenaissance Amsterdam Hotel, Kattengat 1, 1012 SZ Amsterdam, Netherlands