Current reality teaches us (again!) that customers, competition, technology and market forces continuously redefine markets. Winning requires adapting faster than competitors to meet the evolving needs and expectations of customers.

    How can teams develop capability and practice execution without the risk of failure?

    Simulations are a highly effective, experiential learning approach to understand the impact of business decisions and test options as the market evolves.  Simulations are commonly used in the military, healthcare and transportation industry to allow participants to experience real life situations, providing learning in a risk-free environment.

    Tailored to your market and business challenges

    Market Edge’s EdgeSim™ can be delivered via online or face to face with market algorithms adjusted to target your market dynamics (e.g. hyper competition, fast growth, etc.) and business challenges (constrained budgets, cash driven, etc.)

    EdgeSim™ business simulations enable competing teams to make strategic decisions that drive market evolution and have a direct impact on other teams’ results. Market Edge can complement the simulation learning with consultant-led discussions and feedback. The combination of our simulation and content curriculum offers participants an opportunity to test a range of relevant strategies and their impact on business results.

    What is the best combination of segmentation and targeting?

    How should we optimize Marketing and R&D spend ratios?

    Should the commercial focus be on the push or pull side?

    What pricing strategies are most appropriate in various market conditions?

    Market Edge simulations complement learning programs for functions as diverse as marketing, sales, manufacturing and product development. Hundreds of teams from global category leaders to business schools have used the EdgeSim™ suite of simulations:

    • Chemicals, polymers & materials manufacturing
    • Life Sciences (Pharmaceuticals, Healthcare, Agriculture & Bioscience)
    • Commodities (Oil & Gas, Mining, Metals)
    • Business to Consumer

    Contact us if you are interested in EdgeSim™

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