Services
Business Improvement Projects are consulting engagements where Market Edge works with your team to find the root cause of a growth, profitability or innovation challenge, develop options, make detailed recommendations and support implementation until results are delivered.
Paraphrased and anonymized from recent conversations with marketing and commercial leaders.
“We need someone to frame all of this — program structure, milestones and metrics — with a light touch to get us started.”
“We're making a make-versus-buy decision and have no visibility of global capacity, costs or supply risk.”
“We need someone close to the team who can drive the project, not just write a report.”
Our point of view
We work alongside your team rather than handing over a report: diagnose the root cause, develop options together, recommend, and stay through implementation. Engagements are scoped to the decision you need to make, and many leave behind tools your team keeps using.
Root-cause analysis with data, interviews and Market Edge frameworks.
Generate and evaluate options with your team.
Detailed recommendations with the business case.
Work alongside you until execution plans deliver results.
Structure, milestones and metrics for a multi-country growth plan, in the first 60 days.
Global supply, cost curves and scenarios for a strategic decision, often about 12 weeks.
Value and price for one product or launch, often about a month.
A repeatable monitor of prices, trade data and market indicators.
Building & Construction Chemicals
[Result]
A building and construction chemicals business lacked the scale to compete profitably in its main North American market. Strategic marketing analysis reframed the choice.
Read the case →Agriculture · Europe
[Result]
Two years after launch, a technically excellent cereal seed treatment was missing its targets. Quantifying its value to growers reset the offer and the price.
Read the case →Paper & Pulp · Polymer chemistry
[Result]
A polymer chemistry leader had a capacity-constrained technology for paper mills that could cannibalize its existing sales.
Read the case →"We're a new company with a parent company's marketing habits."
A new owner or independent company means new growth targets with marketing infrastructure that was left behind.
How we help →"We're about to launch, and the price is cost plus margin."
A new product worth tens of millions is about to be priced without a view of its value to customers.
How we help →"We don't have a structured way to evaluate ideas before R&D starts."
R&D is busy, but nobody can say which projects deserve funding or how they compare.
How we help →We start with an exploratory call, agree the decision and success criteria, and send a proposal you can iterate with us before approval.
From about a month for a focused value pricing project to around 12 weeks for a market and capacity study. Larger programs run in phases.
Both. Many clients ask us to stay close to the team through implementation.
Yes. We often focus on the commercial engine while another firm works on a longer-horizon corporate strategy.
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.