Medical Devices · 10-year plan
[Result]
A 10-year innovation roadmap for a medical device leader
A category-leading device company wanted significant growth in current and new markets over a 10-year horizon.
Read the case →
Innovation cadence and governance
How we help
Innovation cadence and governance
We set up the review rhythm, decision rights and data discipline that keep an innovation portfolio honest, including real customer experiments at each gate.
How it works
01
Define gates
Questions and evidence for each stage.
02
Add experiments
Desirability, feasibility, profitability.
03
Set cadence
Regular portfolio reviews.
04
Govern
Owners, data and decisions.
Problems it solves
Click a problem to see its signs, causes and the evidence from client work.
What we hear
“Our stage-gate has no view of competition, value chain, value proposition or pricing.”
Tools we use
Opportunity assessment and NPVOpportunity assessment and NPV evaluate innovation ideas before R&D starts: a short qualitative overview, a financial model, and a score on significance, ability to execute and technical and commercial feasibility.Customer Journey MapA Customer Journey Map follows the customer's activity cycle, from recognizing a need to using and replacing a product, to find pain points, workarounds and moments where you can add value.
Programs and services
Client results
All case studies →Further reading
Articles by Market Edge consultants on mkt-edge.com.
Questions clients ask
Why add customer experiments?
Because documents can pass a gate without any evidence that customers want the product.
Is this the right place to start?
Book a 20–30 minute sounding board conversation with a senior consultant who has sat in your seat. No cost, no commitment.