Organizations need actionable understanding of markets, customers, segmentation and targeting to deliver their value proposition and offer effectively. Market Edge works with clients to build and execute marketing plans and implement systems to monitor and drive performance.
Market Edge turns core concepts into practical processes and tools
- Develop actionable insights about markets and customers
- Segment and target priority applications and accounts
- Translate marketing insights into offerings with a clear value proposition
- Implement an effective marketing mix
- Provide clear, specific direction to sales with shared metrics
Our core Strategic Marketing Program consists of fundamental marketing concepts that are cauterized within an organization with intuitive pragmatic tools and frameworks. Before a client engagement, we tailor our content and examples to meet the needs of the client’s desired outcomes, organizational structure, culture, and brand. Unlike other “training programs,” Market Edge’s capability development programs are designed to be sticky and lasting within large corporations.