Market Edge EdgeSim™ Business Simulations
Engaging and Competitive
What is EdgeSim?
EdgeSim™ is highly engaging and fun…but it is not a game. It is a proven, pragmatic approach that enables teams to explore the impact of strategic decisions and apply advanced strategic marketing concepts. Hundreds of teams from business schools and industry-leading companies across a wide range of markets have used our suite of simulations:
- Chemicals, polymers & materials manufacturing
- Life Sciences (Pharmaceuticals, Healthcare, Agriculture & Bioscience)
- Commodities (Oil & Gas, Mining, Metals)
- Business to Consumer
All engagements are professionally staffed with a Sr. Consultant.
Your teams will be running a business portfolio, making decisions, impacting the market and experiencing the results. Through this simulation your teams will understand:
- the importance of selecting the right combination of focus markets.
- the impact of segmentation, targeting, and alignment with resource decisions.
- the competitive strength of an optimized Marketing, Sales, R&D, and Operational investment ratios.
- the success affiliated with good pricing strategies and governance.