Interactive Two Day Program

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    For individuals and teams responsible for translating market strategy into target segment specific commercial activities, from seasonal campaigns to new product launches

    KPI's Driving Action:
    Define performance indicators for impactful and successful delivery of campaigns

    Strategies that Work:
    Elevate message resonance to targets through fundamental and modern tactics

    Equip and Monitor:
    Ensure commercial readiness, motivation and implementation throughout the campaign horizon

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    Program Outputs

    • Target Segments and Customer Journey
    • Touchpoint Design and Creative Briefs
    • Ladder Planning: Internal, Advertisement, Agencies, Channels, Events
    • Campaign Performance Metrics, Dashboards, and Triggers

    Download the 3-Page Program Brochure.