Generate Customers, Not Sales

    Sales Excellence helps participants

    • Build commitment to professional commercial engagements, across multiple functions through planning, executing and reviewing effective customer interactions.
    • Identify a customer’s ‘value drivers’, critical business issues and the challenges that make the issues difficult for them to resolve.
    • Identify the most attractive customers / segments and the priorities for growth in order to focus sales priorities and initiatives.
    • Develop an understanding of the Key Account’s strategy that generates actionable insight, new Value Propositions and makes the supplier an indispensable contributor to achieving the Key Account’s strategy.
    • Execute campaigns with aligned sales and marketing milestones and associated goals & objectives.

    I am Interested in the Sales Excellence Capability Program