Market Edge Selected as Strategic Marketing Partner for Printable Electronics Technology Centre

    Maggie Girolamo

    Printable Electronics Technology Centre (PETEC), a business unit of the Centre for Process Innovation (CPI), is the UK’s national prototyping centre in Printable and Plastic Electronics and has selected Market Edge to be its partner for the preparation and delivery of Strategic Marketing Plans for its key growth platforms. Keith Rollins, PETEC Marketing Director, explained, “CPI’s Printable Electronics Technology Centre is focused on the development and exploitation of novel printable electronics. Our goal is to ensure our products and services meet the increasing demands from the markets and customers we serve.”

    Market Edge will use proprietary strategic marketing tools and processes with a team of technical and commercial experts from the PETEC division of CPI. Market Edge President Paul Drees commented, “The market for Printable Electronic devices is growing and changing dramatically. Market Edge looks forward to working with PETEC to help them bring their category leading technologies to market. This project will deliver customer driven innovation that is strategically positioned and priced to capture value.”

    CPI is a lead driver of innovation in the UK’s growing processing sector which is focused on the development of products, services and businesses in the process and manufacturing sectors. The PETEC division helps customers to bring new printable electronics products to market quickly by offering facilities and expertise that are rarely available in-house. More information can be found at www.uk-cpi.com/petec.