Market Edge Overview of Net Promoter Score

    Margaret McGuire

    Market Edge uses a range of techniques to help B2B and B2C clients understand customer satisfaction, loyalty and enthusiasm. The attached overviews the key components of Net Promoter® Score – an approach to customer loyalty, that is well proven in B2C applications but less common in the B2B environment.

    For more information on Net Promoter® Score please download the attached summary Net_Promoter.pdf or contact Market Edge at

    ® Net Promoter is a registered trademark of Satmetrix Systems, Inc., Bain & Company and Fred Reichheld.