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BEGIN:VEVENT
UID:6ad01083a505f
DTSTAMP:20261014T233011Z
DTSTART:20270118
DTEND:20270119
LOCATION:TBD TBD
SUMMARY:MA&C January 2027
DESCRIPTION:During the program\,  participants will Analyze target customer
 ’s current experience to understand ‘pains’\,  ‘gains’\,  differe
 ntiating purchase criteria\,  points of influence and preferred ‘touchpoi
 nts’ Design innovative campaigns that change customer’s perceptions and
  behavior Optimize marketing spend to appropriate communication channels\, 
  events and activities Measure market activation effectiveness and efficien
 cy\nhttps://mkt-edge.com/events/mac-jan-2027/
URL:https://mkt-edge.com/events/mac-jan-2027/
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