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BEGIN:VEVENT
UID:6aea2f5b4b18f
DTSTAMP:20261103T190043Z
DTSTART:20261109
DTEND:20261110
LOCATION:TBD TBD
SUMMARY:MA&C November 2026
DESCRIPTION:During the program\,  participants will Analyze target customer
 ’s current experience to understand ‘pains’\,  ‘gains’\,  differe
 ntiating purchase criteria\,  points of influence and preferred ‘touchpoi
 nts’ Design innovative campaigns that change customer’s perceptions and
  behavior Optimize marketing spend to appropriate communication channels\, 
  events and activities Measure market activation effectiveness and efficien
 cy\nhttps://mkt-edge.com/events/mac-november-2026/
URL:https://mkt-edge.com/events/mac-november-2026/
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