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BEGIN:VEVENT
UID:6ada956f9bd23
DTSTAMP:20261022T225959Z
DTSTART:20260512
DTEND:20260513
LOCATION:TBD TBD
SUMMARY:MA&C May 2026
DESCRIPTION:During the program\,  participants will Analyze target customer
 ’s current experience to understand ‘pains’\,  ‘gains’\,  differe
 ntiating purchase criteria\,  points of influence and preferred ‘touchpoi
 nts’ Design innovative campaigns that change customer’s perceptions and
  behavior Optimize marketing spend to appropriate communication channels\, 
  events and activities Measure market activation effectiveness and efficien
 cy\nhttps://mkt-edge.com/events/mac-may-2026/
URL:https://mkt-edge.com/events/mac-may-2026/
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