MA&C April 2023

    202313aprAll Day14MA&C April 2023

    Event Details

    During the program, participants will

    • Analyze target customer’s current experience to understand ‘pains’, ‘gains’, differentiating purchase criteria, points of influence and preferred ‘touchpoints’
    • Design innovative campaigns that change customer’s perceptions and behavior
    • Optimize marketing spend to appropriate communication channels, events and activities
    • Measure market activation effectiveness and efficiency

    Time

    april 13 (Thursday) - 14 (Friday)

    Location

    TBD

    Organizer

    Market Edge

    Market Edge Business Consultantsinfo@mkt-edge.com 1003 Park Place, Wilmington, DE 19806

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