The Challenge

    A global specialty chemicals company faced rapidly commoditizing markets and needed to significantly improve its financial performance. The business operated in a number of market sectors, and needed to identify which sectors would be investment priorities; which sectors should be defended and which to harvest.

    The Approach

    Market Edge worked closely with the global leadership and market sector teams

    • To determine the underlying quality of each market and the drivers for growth and long-term market trends
    • To support business model development and value creation approaches
    • To develop action plans within target markets

    The Outcome

    Clear sector strategies were identified and agreed.  New business models were developed and launched.  Through the process, teams gained complete ownership of the strategies and a deep understanding of strategic tools. Within two years the business had doubled EBITDA and EVA generation.