Author: Margaret McGuire
For the 6th consecutive year, Market Edge is a Primary Race Sponsor for Rose’s Run, to be held November 14, 2010, in Wilmington, Delaware.
Market Edge President Paul Drees will be the featured guest speaker in The University of Delaware’s Senior Executive Lectures Series sponsored by the Alfred Lerner College of Business and Economics.
Market Edge uses a range of techniques to help B2B and B2C clients understand customer satisfaction, loyalty and enthusiasm. The attached overviews the key components of Net Promoter® Score – an approach to customer loyalty, that is well proven in B2C applications but less common in the B2B environment.
Product portfolio management is fundamental to business success. In any economic environment, companies are challenged with optimizing their development portfolio to ensure that their pipeline reflects business objectives and growth targets.
Huntsman Pigments specializes in the manufacture and marketing of TIOXIDE® titanium dioxide pigments, a brand with exceptional reputation for excellence and consistency, trusted and recognized throughout the world.
Printable Electronics Technology Centre (PETEC), a business unit of the Centre for Process Innovation (CPI), is the UK’s national prototyping centre in Printable and Plastic Electronics and has selected Market Edge to be its partner for the preparation and delivery of Strategic Marketing Plans for its key growth platforms.
Johns Manville (JM), a leading manufacturer and marketer of premium-quality building and specialty products has selected Market Edge as its global partner for Strategic Marketing tools and content.
A global specialty chemicals manufacturer was focused on the largest global accounts in their market. Consolidating customer power, global purchasing initiatives and rising costs to serve were driving down margins.