Applied Learning on a Flexible Schedule

    For companies looking to improve the business skills of their organizations, we offer the Market Edge Academy.  The Academy delivers flexible programs, user-friendly content and tools, and relevant case studies of our proven commercial management development programs which Market Edge has been delivering to Fortune 500 companies for over 25 years.  Unlike training seminars, the Market Edge Academy programs are applied-learning events; teams and individuals will quickly advance their business initiatives and results with the support of an experienced consultant during the program.



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    Value Pricing – 2 Days

    December 19 @ 8:00 am to December 20 @ 5:00 pm


    Optimizing the pricing of your offer has the single most impact on your business’ profitability. Value Pricing guides commercial leaders and teams with price setting responsibilities to manage and optimize business profitability. Market Edge consultants will coach participants in establishing a value-based mindset, and will use Market Edge’s Pricing “Roadmap” to build pragmatic skill sets for strategic and tactical pricing approaches. The implications and insights will help develop pricing strategies for new and existing products and enhance negotiating skills for delivering valued offerings.

    During the program, participants will have practical application of core price setting principles and learn:

    • How value is created in the eyes of the customer, relative to competition, and how to position your offer to extract the maximum potential pricing
    • Tools and techniques to capture the value you deserve
    • Pragmatic approaches to retaining the pricing of your offers

    Continental breakfast, lunch and coffee breaks included each day in the program.

    * For groups of 4 or more, contact us for group rates

    Tags: Marketing, Pricing, Sales, Profits, Strategy, Value, Transactional Pricing, Value Pricing, Price Sensitivity, Americas, USA


    December 19 @ 8:00 am
    December 20 @ 5:00 pm


    Market Edge Academy


    Embassy Suites by Hilton Deerfield Beach Resort and Spa
    950 South Ocean Drive
    Deerfield Beach, Florida 33441 United States
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    Our system processes payments through PayPal.  If you prefer other methods of registration and payment please email



    • Online credit card payments are refundable up until 25 days before the starting date of the scheduled program. Registrations purchased before that time will be 100% refundable. Within 24 days of the start of the purchased program, registrations are not refundable;  a credit will be issued for attendance at select future Market Edge Academy events.
    • Online credit card payments will be processed via PayPal and their terms of service.
    • For direct, company invoiced registrations, a 50% deposit of the total number of registrations will be invoiced upon receipt by Market Edge of the registration form. The balance due will be invoiced upon the start of the purchased program. Payment terms are Net 30 days.
    • In the unlikely occurrence of a Market Edge canceled program a full refund of payments and deposits will be provided.